The appointment is in all the Adidas stores in Milan.

The appointment is in all the Adidas stores in Milan, where youtuber fans Cicciogamer 89 and Rekins can compete to support their favorite gamer in a challenge on the most famous video games of the moment.

The event will take place on the occasion of Fuori Milan Games Week 2019 and anticipates the export initiatives of adidas and PG Esports during the three days of the fair, but we see below the official statement for all the details:

Milan Games Week 2019 leaves Fiera Milano Rho and invades the city of Milan with a special initiative organized by adidas and PG Esports based on video games most played in the world. The adidas Final Game will be a challenge open to all fans who can choose one of the two factions represented by the CiccioGamer YouTube creator 89 and Rekins and play for support your idol in the adidas stores in Milan.


The challenge will take place starting from 14 September and will culminate on 24 September with the Final Game, the final event that will see the two influencers face off in front of an audience composed of 300 lucky fans who will manage to get a ticket. An initiative that links even more adidas to the world of competitive gaming and only the first step of its path within this sector. The adidas Final Game opens the way to Milan Games Week, the most important Italian event dedicated to the world of video games to be held from 27 to 29 September, where the protagonist will be the exclusive and spectacular “adidas esports arena”.

The adidas Final Game will allow all gaming fans to make a difference by supporting their favorite gamer between CiccioGamer 89 and Rekins. From to 21 September video game enthusiasts can go to 10: 00 at 21: 00 at the adidas store Milan (corso Vittorio Emanuele 24 / 26) or from 10: 00 at 20: 00 at the adidas Originals Flagship Store (Via Alessio di Tocqueville 11) to play on PC or PlayStation 4 stations respectively and earn points for your team. The points will allow you to unlock different elements for the gaming stations of the two influencers, from the PC, to the chair, up to mouse and keyboard and much more.

It will be a challenge with no holds barred that will reach its peak with the Final Game of 24 September, to be held in the adidas Milan store, where CiccioGamer 89 and Rekins will compete with the equipment obtained from the points of the respective fans. Only 300 will the fans be able to be extracted to attend this unmissable live event and get an exclusive meet & greet with their idols.

The adidas Final Game is just one of the initiatives organized by adidas in collaboration with PG Esports that await the visitors of Milan Games Week 2019. To ensure a maximum of five matches in one of the two adidas stores in Milan, it is necessary to visit the dedicated site , where to find all the information about the initiative and the ranking updated in real time.


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