The PC gaming market has a value of 36 billions of dollars. It involves various producers and developers and in recent months has seen the clash between Steam and Epic Games Store worsen with the second that was the protagonist of an exclusive game purchase campaign such as Borderlands 3 and Metro Exodus . Winning the challenge for the role of reference distribution platform is very important in order to direct the market.
According to an article in New York Times , many video game manufacturers are increasingly relying on the Epic platform, because they consider Valve's “inefficient” and “not adherent with respect to the current world of game distribution” . In particular, the words of Chris Early , manager who in Ubisoft deals with partnerships are indicative. “The Steam business model does not reflect the current reality in terms of game distribution”.
For years, Ubisoft has released successful titles such as Assassin’s Creed and Splinter Cell on Steam. The Division 2 , instead, was released only through uPlay, because Valve would not have modified its model of participation in the revenue. And the same will happen with Ghost Recon Breakpoint . Other developers refused to disclose the contractual details of their exclusivity agreements with Epic, citing non-disclosure agreements, but stated that the money was a determining factor in their decision-making process
In this launch phase, Epic Games Store practices very competitive prices to attract players and offers a series of games completely free of charge. What Epic can afford more than Valve depends on the flow of incoming money from Fortnite , which allows the Cary company to finance accelerated growth for its service of digital distribution. Titles such as Metro: Exodus and Borderlands 3 will not be present on Steam for at least six months after their release on Epic Games Store.
Last March Epic declared 85 millions of registered users of its service, while Valve counts 90 millions of users on Steam in a month. The large number of users of Epic Games Store depends on the fact that registration for the service is mandatory in order to play Fortnite. Of course, not all users of the service regularly buy video games.