Activision pampers its own monetization system.
Although the CoD community has indicated them as the worst ever, the microtransactions of Call of Duty: Black Ops 4 are causing financial results to be collected extremely positive for Activision.
On the occasion of the last meeting dedicated to financial results, the forecasts for revenues have been revised upwards in view of an increase in monthly active users in Call of Duty: Black Ops 4, a continuous growth that continues over the year in the year compared to the chapter of 2017.
Players' involvement has therefore grown by more than 50 on an annual basis compared to the last title launched and a growth in this sense thanks to an excellent momentum and an excellent trend.
As for the micro-transactions, which also include the pre-orders of the game, they are also positive but Activision has not stated exactly how much money Call of Duty: Black Ops 4 generated in this particular area.
All this happens at a time when the Call of Duty community – at least the community that publishes online posts on the game – has labeled the Black Ops 4 microtransactions as the worst in the series. This is a game that was launched without loot box but over the past 10 months has slowly added more and more microtransactions to its own structure despite the full price at which it is proposed. Many have even come to consider it in effect a pay-to-win.
What do you think about this situation and the short circuit between constantly increasing revenue and criticism of at least part of the community?